Effective July 22, 2026. Last updated October 21, 2026.
This page collects the licensing, agency, and business-relationship disclosures that apply to Serve First Realty Inc. and this website. We publish them in one place so you can see clearly who we are, what we are licensed to do, and how the businesses in the Ashlar Brands family relate to one another.
Serve First Realty Inc. is a real estate broker licensed by the California Department of Real Estate.
You can verify any California real estate license, including ours, through the California Department of Real Estate public license lookup.
Serve First Realty Inc. is a real estate brokerage. We are not:
Mortgage, insurance, and legal document services mentioned on this site are provided by separate affiliated businesses that hold their own licenses: Ashlar Lending Inc. (mortgage brokerage), Ashlar Insurance Services (insurance brokerage), and Ashlar LDA, Inc. (legal document assistant). Guillermo Serafin, the responsible broker of Serve First Realty, is also licensed as a mortgage broker and an insurance broker through those businesses. Serve First Realty itself does not arrange loans, sell insurance, or prepare legal documents.
Where our content discusses financing, legal documents, taxes, insurance, or construction, it is general information to help you ask better questions of the right licensed professional. It is not a substitute for advice from that professional.
Serve First Realty Inc. is part of a family of separately operated businesses. Each is a distinct business with its own licensing, and each performs a different function. Common ownership means we can coordinate for your convenience, but the businesses remain separate and each is responsible for its own services.
| Business | What it does | Licensing |
|---|---|---|
| Serve First Realty Inc. | Real estate brokerage: representing buyers and sellers | California DRE# 02133513 |
| Ashlar Lending Inc. | Mortgage brokerage: arranging residential and investment property financing | NMLS #2699657. Loan originator: Guillermo Serafin, NMLS #1176274 |
| Ashlar LDA, Inc. | Legal document preparation at your direction | Registered and bonded Legal Document Assistant. Registration #2026109426, County: Los Angeles, expires 05/05/2028, Bond #GM261231. 2108 N Street, Suite N, Sacramento, CA 95816 |
| Ashlar Insurance Services | Insurance brokerage: homeowners, landlord, and property insurance | California Department of Insurance license #0H04158 |
| CoreMap Consulting | Business consulting services | Not a licensed activity |
Ashlar LDA, Inc. is a bonded and registered Legal Document Assistant. A Legal Document Assistant prepares legal documents at the direction of a person who is representing themselves. A Legal Document Assistant is not an attorney, cannot provide legal advice, cannot represent you in court, and cannot select which documents you should file or tell you how to answer a legal question. If you need legal advice or representation, consult a licensed attorney.
Ashlar LDA, Inc. is a registered Legal Document Assistant (LDA) service and is not a law firm. Guillermo Serafin is not an attorney and cannot provide legal advice, representation, or court appearances. All legal documents are prepared at the direction of and based solely on the instructions provided by our clients. “I am not an attorney. I can only provide self help services at your specific direction.” Ashlar LDA, Inc. | 2108 N Street, Suite N, Sacramento, CA 95816 | (310) 872-7960 | California LDA Registration #2026109426 • County: Los Angeles • Expires 05/05/2028 • Bond #GM261231
Because these businesses share common ownership, a referral from one to another is a referral to an affiliated business. You are never required to use any affiliated business. You are free to choose any real estate brokerage, lender, document preparer, escrow, title, insurance, or other provider you wish, and choosing an unaffiliated provider will not affect the service you receive from us. Where a transaction involves a federally related mortgage loan and a referral to an affiliated settlement service provider, you will receive a separate written Affiliated Business Arrangement Disclosure at the time of referral, as required by the Real Estate Settlement Procedures Act.
In a California real estate transaction, a brokerage may represent the buyer, the seller, or in some circumstances both parties. The duties owed to you depend on that relationship. Before you sign a listing agreement or a buyer representation agreement, you will receive the California Disclosure Regarding Real Estate Agency Relationships, which explains the duties of a seller's agent, a buyer's agent, and an agent representing both. No agency relationship exists between you and Serve First Realty until a written agreement is signed.
Real estate commissions are not set by law and are fully negotiable between you and the brokerage. Following the 2024 National Association of Realtors settlement, compensation to a buyer's agent is negotiated separately rather than automatically offered through a listing, and buyers working with an agent generally sign a written buyer representation agreement that states how their agent is compensated. Your specific compensation terms will be set out in your written agreement with us.
Serve First Realty is committed to equal housing opportunity. We comply with the federal Fair Housing Act, the California Fair Employment and Housing Act, the Unruh Civil Rights Act, and all applicable fair housing laws. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, familial status, marital status, disability, source of income, military or veteran status, genetic information, or any other characteristic protected by law.
We also do not engage in steering. We provide information about properties and areas based on your stated criteria, and we encourage you to research neighborhoods, schools, and communities yourself using public sources.
Our guides, articles, regional pages, and calculators are educational. We work to keep them accurate and current, and we date them so you can see when they were last reviewed. Even so, laws, programs, tax rules, rates, and market conditions change, and they vary by county and city. Program details, dollar thresholds, and eligibility rules cited on this site can change without notice, and funding for assistance programs can be exhausted. Confirm anything you plan to rely on.
Calculator results are estimates based on the numbers you enter. They are not offers, quotes, pre-approvals, appraisals, or commitments, and actual figures will differ.
Property information on this site may be sourced from multiple listing services and public records that we do not control or independently verify. Listings change frequently and may be outdated or unavailable. Details such as square footage, lot size, permits, zoning, and school assignments should be independently verified. Nothing on this site constitutes an offer to sell or a solicitation of an offer to buy any property.
Any client testimonials or reviews shown on this site reflect the experience of those individuals. Real estate outcomes depend on many factors including property, price, timing, and market conditions. Past results do not guarantee a similar outcome for you.
If you have a question about our licensing, our affiliated businesses, or any disclosure on this page, please reach out through our Contact page.
Serve First Realty Inc., California DRE# 02133513, Roseville, California. Equal Housing Opportunity. This page is provided for transparency and is not legal advice.