Fix-and-Flip Investing California
To flip a house in California, you buy a distressed property below market, renovate it, and resell for a profit, usually within 6 to 18 months. Most flippers use a hard-money / fix-and-flip loan (short-term, based on the after-repair value rather than your income, and fast to close) rather than a conventional mortgage. The discipline that keeps you profitable is the 70% rule: pay no more than 70% of the after-repair value minus rehab costs. Ashlar Lending arranges the financing; Serve First helps you buy the deal and sell the finished flip.
Flipping houses in California can be profitable, but the margins are tighter than they were, national gross ROI fell to about 25% in 2025, its lowest since 2008, so discipline is everything. Two things separate flippers who make money from those who don't: buying right (the 70% rule) and financing right (fast, short-term capital that doesn't eat your margin). This guide walks through the deal math, the financing, and the exit, then links to a guide for your area. Ashlar Lending can arrange the fix-and-flip loan, and Serve First works both ends, helping you find the deal and sell the finished product.
One family. The capital, the entity, and the sale.
A flip lives or dies on financing speed, a clean exit, and a properly maintained business behind it. The Ashlar Brands family covers all three:
These are separate businesses in the Ashlar Brands family. Serve First Realty is a real estate brokerage, not a lender; loan terms, rates, and approval are determined by the lender. A Legal Document Assistant prepares documents at your direction and is not a substitute for an attorney. Flipping carries real risk: returns depend on accurate ARV, rehab budgets, and market timing.
Free calculator
Find your Maximum Allowable Offer and estimate profit on a flip.
Calculate your max offer